Identifying Key Factors Affecting Purchase Intentions Toward Electric Vehicles in Thailand

This paper conducts a Systematic Literature Review to explore the key factors influencing consumer intentions to purchase Electric Vehicles in Thailand. The study underpinned by the SLR methodology adapted from the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework. We examine 36 related articles via Rayyan software to identify publication trends, methodologies, theories, and variables factors in existing research to EVs purchase intentions. The analysis result reveals that consumer attitudes, societal norms, perceived behavioral control, and environmental concerns are pivotal in shaping EVs purchase intentions. The study uncovers research gaps, particularly in the areas of habitual behavior and hedonic motivation, suggesting the need for further exploration. Our study contributes to the discourse on sustainable transportation by offering insights that can inform targeted marketing strategies, and infrastructural planning in Thailand.