Mobile assessment for the evaluation of media and alcohol consumption behaviors among communities in tourist districts

According to a survey conducted in the region, the northern region has the highest percentage of drinkers in the country, accounting for 33 percent of the population. Consequently, frequent celebratory imbibing occurs during particular festivals and festivities. In addition, as a result of the environment and landscape, residents frequently decide for celebrations as an opportunity to strengthen relationships with each other. Therefore, the objective of this research is to explore the effectiveness of the media in promoting abstinence from alcohol during Buddhist Lent and the behaviour of community members prior to and following Buddhist Lent, with a particular emphasis on tourist-rich regions. The research study is an area-based quasi-experimental study with mobile technology evaluation. This paper show mobile technology enables the creation of adaptive assessments that adjust difficulty levels based on users’ responses, providing a more personalized, comparative and accurate evaluation.