Generative-AI in E-Commerce: Use-Cases and Implementations

In recent years, the advancement of generative AI has profoundly influenced its application across various industries. One such industry is e-commerce where this technology can enhance both customer experience as well as merchants’ productivity and profitability. In this paper, our objective is to review some of the potential use cases of generative AI technology in different areas of an online store. Specifically, we will focus on the use cases of product description generation, sentiment analysis of product reviews, and product tagging and categorization. We utilize various prompt engineering techniques to suggest exemplary implementations of these applications using large language models (LLMs). Lastly, the paper will discuss the possible risks and challenges that come with using generative AI in these contexts.