Research on the Architecture Scheme of the Digital Analysis Platform of Internet Public Opinion

With the rise and development of Internet technology and Internet media, the behavioral group of Internet people has gradually formed. In the era of the Internet and new media, occupying the commanding heights of public opinion and the right to speak internationally is crucial to maintaining social stability and strengthening the country’s soft power. Research has been carried out to grasp the comprehensive situation of media communication power and guide the real-time situation, which is of great significance for timely grasping of the trend of public opinion of major events, media topic selection and decision-making of the competent department's propaganda and command.