Analysis on the Digital Transformation Path of Small and Medium Potato Processing Enterprises under the Background of Rural Revitalization

The potato processing industry is one of the key links in the agricultural production field and is also regarded as the core force in promoting rural revitalization strategies. Especially for small and medium-sized potato processing enterprises, they constitute the main driving force for the progress of the potato industry, and digital transformation has become an indispensable path for these enterprises to achieve high-quality development. However, these small and medium-sized potato processing enterprises still face many obstacles in the process of digital transformation, such as uncertainty in the transformation route, lack of talent resources, weak technical foundation, and lack of application capabilities, as well as difficulties in financing. Given this, we have proposed a series of strategies to help these small and medium-sized potato processing enterprises overcome these challenges and achieve digital transformation. These strategies include gradually advancing the process of digital transformation, comprehensively cultivating digital talents, strengthening the technological foundation and application capabilities of digital transformation, and utilizing blockchain technology to innovate financing methods. Our goal is to provide support for the digital transformation of small and medium-sized potato processing enterprises through these measures.