User Experience and Technology Adoption: The Mediating Effect of Perceived Ease of Use on Senso-Aesthetic Openness and Behaviour Intention

This study aims to explore the relationship between Senso-aesthetic Openness (SAO), Perceived Ease of Use (PEOU), and Behaviour Intention (BI) in the context of e-learning technology adoption among 201 French e-learners. The research problem is centered around the importance of understanding how SAO and PEOU influence BI, as e-learning platforms continue to play a significant role in education and training. The investigation follows a positivist research philosophy and a deductive approach, employing a survey methodology to collect data. The survey was carefully designed to ensure the accuracy and reliability of the results. Various data analysis techniques, such as regression analysis and mediation analysis, were utilized to test several hypotheses related to the relationship between SAO, PEOU, and BI. The findings suggest that while SAO does not have a direct relationship with BI, there is an indirect relationship that is mediated by PEOU. In other words, the user’s perception of ease of use is a critical factor in the adoption of e-learning technology, and it mediates the impact of SAO on BI. The analysis concludes that the user’s experience and perceptions are crucial in the design of e-learning platforms to enhance their adoption and usage. The results have significant implications for designers and developers of e-learning platforms and contribute to the literature on the role of aesthetics and ease of use in technology adoption. This analysis provides valuable insights into the factors that influence the adoption of e-learning technology and highlights the importance of considering the user’s experience and perceptions in the design process.