Cutting-edge AI Techniques for Remarkable New Product Promotions

Technological advancement has transformed marketing by making advertising more customized and helping marketers deliver targeted advertisements. More data from consumers collected via loyalty cards and mobile payment is now available to supermarkets. The technology to analyse and process the data and produce patterns and trends in consumer shopping habits is also available. This research examines the role of artificial intelligence in new product promotion. By incorporating feedback from 200 supermarket chain store shoppers across ten different branches of the chain store, this research demonstrates that artificial intelligence plays an essential role in influencing the acceptance of new products. The research process entailed reaching out to individuals who had been shopping at the chain store and requesting them to engage in an interviewing process. The research reflects that although targeted marketing helped with product acceptance, pricing was a factor the shoppers considered while faced with a choice between a product they are used to and a new product. It argues that continued technology adoption in the chain store helped arrive at more correct decisions on personalized product promotion. Consumers get better access to new products they would ordinarily not take note of. This study examines how artificial intelligence is a viable product promotion method that enables the acceptance of new products.