Implementation of Virtual Reality on Housing Purchase Intentions: An Empirical Study

The integration of virtual reality technology in the property industry facilitates the provision of real-time information to prospective buyers. Consequently, the purpose of this investigation is to ascertain the influence of interactivity and virtuality on the augmentation of informativeness. Moreover, it also seeks to establish the impact of interactivity and informativeness on the desire to purchase a property from a housing development corporation. Quantitative methodologies were implemented to address the research hypotheses. A web-based survey was administered to a total of 402 selected participants residing in the Greater Jakarta area. The acquired survey data was subsequently subjected to statistical Structural Equation Modeling analysis based on variance. This study has corroborated the acceptance of all hypotheses posited. Interactivity and virtuality exhibit a positive and significant influence on informativeness. Furthermore, informativeness and interactivity have a positive and significant effect on purchase intention. The findings derived from this analysis offer valuable insights for housing developers, encouraging them to enhance the utilization of virtual reality technology in order to expand the range of available housing options.