A Decision Model for Revolutionizing Digital Marketing Campaigns Powered by AI and Predictive Analytics

The constantly evolving digital era unleashes opportunities and challenges in digital marketing. The current study seeks to explore the current status of digital marketing in India, emphasizing how AI and the infusion of Artificial intelligence with predictive analytics can captivate the mushrooming opportunities and bring radical change in the marketing approaches employed in digital marketing. The semi structured interviews conducted using a qualitative approach have put forth different barriers encountered in digital marketing and provided the proposed viable resolutions. Further, this study also presents a decision framework that illustrates the potential revolutionary effects and impacts of integrating AI and predictive analytics effectively within digital marketing campaigns.