A Comprehensive Analysis of Technological Advancements and Smart Tourism Strategies in Malaysia's Post-Pandemic Tourism Industry

The tourism sector in Malaysia has had various obstacles, especially after the COVID-19 pandemic began. To address these issues and boost the tourism industry, the National Tourism Policy (NTP) 2020–2030 was unveiled. The incorporation of “Smart Tourism” methods, which make use of digital technologies to improve visitor experiences and support the sector, is a key element of this policy. The purpose of this research is to examine the technical developments that have been made in Malaysia's tourist sector, with an emphasis on both recent applications and possible future developments. Important technologies that are revolutionizing the industry include ubiquitous computing, Internet of Things and mobile application developments. The study explores how these technologies can improve the resilience of the tourism industry and lessen the effects of the pandemic. Successful technological implementations, such as the smart features in Aloft Kuala Lumpur Sentral and Penang's ground-breaking smart parking system, serve as case studies on how these developments have improved tourist experiences and operational efficiencies. Furthermore, the study paper makes comparisons with international models, such as the smart parking systems in San Francisco and the Henn-na Hotel in Japan, to illustrate various strategies and offer insights into worldwide technical trends in smart tourism. In addition to assessing current technological uses, the study looks ahead to potential developments that could further transform Malaysia's smart tourism market. In the end, it highlights the enormous advantages of smart tourism technology, such as economic growth, greater guest experiences, environmental initiatives, and increased global competitiveness for Malaysia's tourism industry.