Tapping into AI Advancement: Strategies for Boosting Productivity and Performance

Technology breakthroughs and the rise of artificial intelligence have transformed organizations and how we function. With computers' increasing capacity to undertake activities previously designated for people, there has been rising concern about their possible impact on job security and wages. This study examines how IT sector employees perceive the effects of AI advancements on their jobs. Semi-structured interviews were conducted to gather primary data for this study, which involved selecting 37 IT sector employees as a sample. While technology advancements provide various benefits, they pose substantial challenges to the job market, requiring careful consideration and proactive efforts to ensure an effortless transition. The present study highlights the challenges, opportunities, and complications of incorporating AI and automation into the modern workplace. Through in-depth interviews, the authors identified several factors related to how employees in the IT sector felt that the development of AI was impacting their work. The author also proposed the BASE model (Building a Resilient Workforce, Automate Business Processes, Strategic Training and Development Process, Ethical Consideration), which illustrates the various strategies that an organization should implement to improve productivity and performance.