Unveiling Sentiments: Social Media Analytics on Indonesian Startup and Fintech Discourse

This paper unveils the sentiments embedded in the dynamic discourse surrounding Indonesian startups and financial technology (Fintech) through a comprehensive Social Media Analytics (SMA) framework. Leveraging the power of Sentiment Analysis (SA) facilitated by the Brand24 tool, we delve into the extensive dataset sourced from Twitter and Instagram accounts of the national library, focusing on a one-month timeframe. Our analysis navigates the diverse landscape of Indonesian startup and Fintech discourse, revealing distinctive topics such as Fintech Support and Gaming Vouchers Trend. The multifaceted dynamics within this digital realm unfold as startups demonstrate a higher total mention count, positive sentiments, social media reach, and Average Value Equivalent (AVE), signifying a robust online presence and favorable reception. Fintech, in turn, asserts its influence with notable user-generated content and competitive non-social media reach. This paper not only presents a snapshot of sentiment within the examined timeframe but also paves the way for future research endeavors. The intricate interplay between sentiment, social media, and the vibrant entrepreneurial and financial technology ecosystems in Indonesia invites ongoing exploration, providing a foundation for strategic decision-making in these rapidly evolving sectors.