Systematic Review on Business Model of Cultural -Based Product Business

In an increasingly globalized market, the business model of companies that have culture-based products is a unique and under-researched field. This systematic review aims to explore, synthesize and evaluate existing literature regarding business models applied in the realm of culture-based product businesses. This study followed the PRISMA protocol for conducting and reporting a systematic review. A total of 15 peer-reviewed articles were included from a search of the Scopus database. Using the qualitative analysis, the result of this research serve the pattern of research in the term of business model in cultural based product. This study give the important insight for the future research to contribute novelty research in this areas.