An Exhaustive Meta-Analysis on Consumer Retention Forecasting Using Advanced Machine Learning Techniques

In this meta-analysis, we present a robust approach for consumer retention forecasting by integrating advanced machine learning algorithms. The method comprises three core algorithms: Consumer Behaviour Neural Network (CBNN), Retention Decision Trees (RDT), and Long Short-Term Memory for Retention (LSTM-R). The objective is to model intricate relationships within consumer behaviours and accurately predict their retention probabilities. CBNN a key component, adeptly captures intricate patterns within consumer behaviour data. It involves multiple hidden layers with activation functions, enabling accurate prediction of retention probabilities based on input features. The flowchart for CBNN showcases the training process involving forward and backward passes, underlining its deep learning approach. RDT this method utilizes decision tree algorithms to predict consumer retention decisions. By recursively splitting the dataset based on information gain, RDT efficiently models consumer behaviour, as depicted in the flowchart. Information gain is maximized to create a robust predictive model. LSTM-R tailored for temporal data in consumer retention prediction, leverages specialized LSTM architecture. It effectively processes sequential consumer interactions, crucial for accurate prediction of consumer retention probabilities. The proposed method integrates these algorithms, leveraging historical consumer data, and conducts a comprehensive meta-analysis to evaluate their predictive performance.