The Impact of Artificial Intelligence Effect on e-Commerce: A Framework for Key Research Areas

This paper examines how artificial intelligence (AI) is revolutionizing e-commerce, transforming how businesses operate and the goods that customers purchase. From personalized recommendation systems to supply chain optimisation and customer service, AI technologies are transforming e-commerce. Businesses, consumers, and academics all face possibilities and difficulties as a result of this shift. We give an outline of AI's impact on e-commerce as well as suggest a framework for the major research topics influencing the future of the sector. The study evaluates the use of AI in e-commerce by looking at both technical and economical applications. Neglecting AI ethics alongside privacy may decrease income, harm reputation, trigger regulatory measures, and lose consumer trust. Data gathering, Python-based data analysis in Jupyter Notebook, and a qualitative assessment of industry norms are all included in the process. This study helps to comprehend the enormous effects that AI is having on e-commerce in order to develop solutions to the problems and possibilities it presents.