Analysis of Factors in TikTok Shopping Cart and Live Streaming that Affect TikTok Application User Satisfaction

This research is intended to determine the factors in TikTok’s shopping cart and live streaming features that can satisfy their users, such as represent, talent communication, Functionality, context, Reliability, and system integration. The research model used is the Delone & McLean and SEM SmartPLS software as an analysis tool. The number of samples obtained was 404 respondents with a calculation formula using Slovin. The research technique used is non-probability with snowball sampling type. Based on the results of the analysis carried out, the represent factor (4.867), talent communication factor (3.733), and functionality factor (7.455) have a significant influence. In contrast, the context factor (1.658), reliability factor (0.896), and system integration factor (0.274) do not have a significant influence on the satisfaction of the TikTok application users.