Optimalization of Tiktok Platform for Green Business Digital Marketing Strategies

This research based on business’ need to improve performance and the existence of opportunities on Tiktok platform for marketing. The purpose of the research is to find out the application of digital marketing to sales strategies and to measure the performance of eco-friendly business Earthy Worthy. This research method uses a qualitative approach by doing documentation and triangulation techniques for business performance. The study shows the use of Tiktok as a digital marketing medium has an impact on increasing sales and business performance. The conclusion is the use of Tiktok as digital marketing medium has an impact to better business performance. Utulization of Tiktok can be done through creating creative content, live shopping, and using the features called Tiktok Shop Digital Marketing, Business Performance, Social Media Commerce