Evaluation Method of Homepage of Automobile Website Based on Objective Calculation

In recent years, with the continuous influx and proliferation of visual information, visual aesthetics not only stays at the level of aesthetic requirements, but also accompanied by the transmission and communication of information. The evaluation dimension of page layout should not only stay at the level of users' subjective feelings, but should be more specific and objective. This paper takes the home page of five automobile companies as an example, and introduces the interface beauty calculation system. Based on the interface beauty value based on scientific theory, the relative weight of each beauty evaluation dimension is given in combination with the analytic hierarchy process to synthesize the integrated value of interface beauty. Meanwhile, the sequential method is introduced to collect and compare users' subjective evaluation of each page, and the logical reasons for user evaluation are collected through in-depth interviews. This objective evaluation method can greatly save the cost of design evaluation, and at the same time provide reasonable suggestions for designers' interface design.