A Comprehensive Review of the Artificial Intelligence (AI) shift in E-commerce

Artificial Intelligence is really taking over the world. Use of AI is everywhere now, the aim of this research paper is to show how artificial intelligence works and how it’s getting involved and solving complex problems in modern world. Specific applications of AI include natural language processing, machine vision, speech recognition, and expert systems. E-Commerce is now adopting this technology to fetch the behavior of their customers based on activity they do in the internet world, like surfing, browsing, as well what they do on social media, and what kind of product they like to see on their feed or show interest in selective products. Many e-commerce giants like Amazon. Flipkart, Myntra, Ajio have already started implementing & observing multiple approaches of AI such as data analysis, deep learning, and pattern recognition to better understand their customers, and provide an enhanced customer experience for each and every one. Personalized shopping using AI involves leveraging customer data and machine learning algorithms to create detailed customer profiles and analyze their preferences and behavior. Artificial intelligence is the next level thing as well as a good use of technology in the modern world. It comes with some drawbacks as well. We have a few things to look at for AI in terms of drawbacks of the same.