A Questionnaire Survey and Case Analysis on the Combination of 4P, 4C and 4R Theory and Neuromarketing

With the development of the world, the commodities must gradually enter the global stage, and traditional marketing is facing unprecedented impact and challenges. Neuromarketing is an emerging discipline that combines cognitive neuroscience and marketing, which can promote the development of the marketing. This study used case analysis and questionnaire survey methods to investigate the application of 4P, 4C and 4R theories in neuromarketing and the public acceptance of neuromarketing, with the aim of pointing out the direction for the development of neuromarketing and providing new marketing ideas for marketers.