Deepfakes: A Review on Technologies, Applications and Strategies

Deepfakes are artificial intelligence-generated multimedia, primarily videos or audio, that effectively edit or invent information by superimposing one person's likeness or voice onto that of another. They use deep learning techniques such as GAN s to generate hyper-realistic simulations that blur the line between reality and fiction. Deepfakes encompass everything from political satire to possible concerns in the fields of disinformation, privacy invasion, and cybersecurity. Understanding deepfakes is critical in an age when manipulated media may influence public opinion and undermine confidence. The primary objective of this paper is to provide a holistic overview of deepfake technology, shedding light on both its creative potential and inherent risks. Through a systematic exploration of the evolution, applications, techniques, and detection strategies, we aim to equip readers with an informed perspective on this ever-evolving field. By synthesizing existing knowledge and insights, this paper intends to contribute to the ongoing discourse surrounding deepfakes, enabling stakeholders to make informed decisions, develop effective countermeasures, and anticipate the future trajectory of this technology. Ultimately, our work strives to foster awareness and preparedness in an age where discerning the truth has never been more vital.