A Study on Aggregator Business Model for Instant Grocery Delivery Services

This study is to understand the preferences of the general public while using online Instant delivery services. Data was collected from 105 respondents through an online survey. Factor analysis is done to find how a set of preferences vary based on various factors like Age group, gender, Average monthly grocery spend, their current purchasing practice. Independent sample t-test is done to find significant difference in responses of different age groups and also with people who are already using and those not used the services, with respect to various factors listed in the survey. The study gives suggestions based on the various factors that the public give preferences while purchasing groceries using Online grocery delivery services. It emphasizes the potential of Aggregator business model to be successfully implemented for the Instant grocery delivery business.