Analyzing Youngsters' Buying Behavior for Halal Cosmetic Products in the Erbil Region

Muslim population accounts for
$24{\mathrm{\% }}$
in the world and its cosmetics consumotion stands at
${4^{{\mathrm{th\;}}}}$
position. It is observed that in recent years demand for personal grooming and cosmetic products are increasing among the muslim youths. This research gap was identified. This research study aims at ascertaining the halal cosmetics consumption pattern and factors influencing its buying behavior of the youths in erbil province(Iraq) towards this, descriptive study was conducted wherein 385 respondents. were contacted by online mode. The result of this study found a growing trend of youths in consuming halal cosmetics. This research study outcome may be utilized by companies operating in personal care products. Segment especially cosmetics in the muslim populous countries. It will help them in knowing changing trend in cosmetics consumption and also the buyer behavior.