The Influence of Digital Reality with Automated System in Business Transformation and Operational Excellence on Entrepreneur's Performance in the Engineering Service Industry

The engineering service industry utilizes digital reality in business transformation, provides operational excellence through emotional intelligence, and attains business and entrepreneur performance. India plays a significant role in the global engineering service industry, providing Pre-feasibility, Concept study, basic design, front-end engineering design, Detail Engineering, 3D Modeling Services, As-built services, Project Management, and procurement services. Project delivery happens with the support of the multidisciplinary team from process safety and Environment (HSE), piping, pipeline, Mechanical, Electrical, Instrument, and Civil & Structural for Oil & Gas, Petrochemicals, Refinery, Power, Chemicals and allied sectors. Digital reality in business transformation provides Virtual reality (VR), augmented reality (AR), Artificial intelligence, Machine learning, Cloud computing, and the Industry Internet of Things (IIoTs). Entrepreneurs understand client requirements through emotional intelligence and utilize the latest technology available in the market for better performance, speedy delivery, and flawless quality delivery within a short schedule in a collaborative and integrated environment. Researchers studied through literature research include literature from case studies and concept studies from Original Equipment Manufacturers (OEMs). This research reveals that the digital reality in business transformation gives better performance to entrepreneurs through emotional intelligence in the engineering service industry. Furthermore, researchers suggest that the government and MSME upgrade current policies to support the digital business transformation to achieve operational excellence in the engineering service industry.