Business Analytics Contribution in the Growth of Indian Digital Business

Use of Business analytics in business will increase productivity and efficiency of a business entity. Business analytics has made a significant impact in various business sectors across the world. India being a developing economy can make use of business analytics in developing all its sectors. The present study explores the current usage and its future usage of business analytics in the various sectors of the Indian economy. The researcher has considered the secondary data to analyse the penetration of business analytics in various sectors of India. It is observed that sectors like IT, Travel and transport, Pharma and healthcare and retail and e-commerce show a positive growth in the use of business analytics while sectors like FMCG, Telecom, Engineering and manufacturing and energy & utility have shown a negative growth in use of business analytics in India during the period of study. However, there is a potential growth in the use of business analytics across various sectors in India, since there is a huge unexplored market available in India.