Push4Rec: Temporal and Contextual Trend-Aware Transformer Push Notification Recommender

Push notifications efficiently deliver real-time messages, boosting user engagement and website traffic. However, users often passively receive notifications without active interaction in recommendation contexts. Consequently, for precise recommendations, Click-Through Rate (CTR) prediction for push notifications requires addressing challenges such as user temporal and contextual preferences, the dynamic nature of user click behavior, and limited interactions between users and items. We propose Push4Rec, a novel push notification recommendation model designed explicitly for news articles. Push4Rec integrates pivotal learners to extract information adeptly. It assesses click behavior, captures preferences, and comprehends trends’ influence. A fusion function and gating network ensure versatile extraction of user click preferences. We assessed Push4Rec using a real-world push notification dataset from our partnering company. Push4Rec outperformed benchmark models, delivering state-of-the-art results across all evaluation metrics. Thus, we believe that Push4Rec, with its novel approach, sets a new standard in push notification services, driving forward the field of personalized recommendation systems.