Research on Enterprise Marketing Resource Allocation Strategy Based on Data Mining Algorithm

In the enterprise, marketing can better make customers prefer this enterprise, and in this process, marketing resources are very important, due to the limited marketing resources, so reasonable allocation is an indispensable part. Ordinary resource allocation strategies do not better meet marketing expectations. analyze marketing resources, and indicators are divided according to resource allocation requirements to reduce resource allocation in the interfering factor. Then, artificial intelligence will form a resource allocation plan for the results of marketing resources for enterprises, and carry out the resource allocation results Comprehensive analysis. the data mining algorithm has an accurate effect on the resource allocation of enterprise marketing The rationality of resource allocation is better than that of ordinary resource allocation strategies.