The Application of Recommendation Algorithm in Digital Economy

In the digital technology market, the main strategic actions of enterprises are often determined by data and algorithms, which is different from the traditional market. With the continuous improvement of data collection and processing technology, the amount of data continues to increase, and the environment for data collection, transmission, development and use has become more complex and diverse. An algorithm is a specific calculation process in which the input is converted into the output through a series of calculation steps. In recent years, recommendation algorithm, as one of the more important applications of algorithm recommendation, has become one of the trends of Internet development. The personal information security algorithm, data privacy vulnerabilities, media trends and information dissemination trends related to a large number of information flows from different platforms and institutions are important issues. Whether platforms and institutions must take measures to assume certain social responsibilities and ensure that the transformation from enterprise interests to user interests brings significant benefits, so as to play a more active role in society or the country.