Artificial Intelligence for Customer Relationship Management: Personalization and Automation

Businesses manage and assess client interactions and data using a collection of procedures, strategies, and tools referred to as customer relationship management (CRM). The dynamics of the commercial world have altered as a result of artificial intelligence. As AI solutions change the way marketers do business, customers are discovering it more and more impossible to ignore the significance of employing and investing in them. To successfully react to client inquiries and help increase customer loyalty, businesses have used AI-based CRM. This study employs machine-learning algorithms to analyze personalized and behavioral data from customers to provide companies with an upper hand through rising customer retention rates. When a company attempts to CRM, various stages occur, such as identifying customers depending on geography or financial benefit, retaining the customer, and attracting more customers. A CRM system that can analyze various types of customer data for the benefit of companies has been effectively constructed.