Big Data and Artificial Intelligence: Revolutionizing Business Decision-Making

The term artificial intelligence (AI) refers to the fourth industrial revolution. Globally, artificial intelligence and big data have revolutionized all sectors. Artificial intelligence has grown into a revolutionary technology with profound implications on many industries, included business, thanks to the usage of big data. Artificial intelligence (AI) and big data has transformed decision-making procedures in the past few years by giving businesses access to sophisticated analytical tools that let them glean insightful information from massive volumes of data. Artificial intelligence segments machine learning and deep learning have been extensively utilized to tackle and enhance a wide range of business issues, including marketing, credit card fraud detection, algorithmic trading, customer support, demonstrating products according to consumer preferences, and insurance underwriting. Using AI and big data into marketing techniques may help a business owner boost audience response and create a powerful online brand that can compete with competitors. Examining how big data and decision-making are used in artificial intelligence applications in business settings is the main objective of the research. In specifically, this research looks at how artificial intelligence is being used to improve decision-making processes and how that's affecting corporate structures. According to the report, artificial intelligence plays a revolutionary role in business decision-making, providing a host of benefits related to effectiveness, precision, and creativity.