Abstract:
After the pandemic, there has been a surge in Internet technology, which is expected to pave the way for virtual grocery shopping through avatars. However, this transitio...Show MoreMetadata
Abstract:
After the pandemic, there has been a surge in Internet technology, which is expected to pave the way for virtual grocery shopping through avatars. However, this transition appears to be progressing more slowly in the context of India. The objective of the study was to assess the technological readiness of consumers in the Delhi NCR region and how it influences their attitude towards virtual grocery shopping (VGS). The data from 517 participants was analyzed using Structural Equation Modeling (SEM) to evaluate a mathematical framework for consumers' intent to adopt VGS. The study revealed that various factors influence customers' inclination to embrace virtual grocery shopping, including their attitudes toward virtual shopping, convenience, perceived risk, and consumer knowledge.
Published in: 2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON)
Date of Conference: 01-03 December 2023
Date Added to IEEE Xplore: 26 February 2024
ISBN Information:
ISSN Information:
Amity International Business School Amity University, Noida, India
Amity Business School Amity University, AUUP
Mangalmay Institute of Management & Technology, Greater Noida
Contents Amity International Business School Amity University, Noida, India
Amity Business School Amity University, AUUP
Mangalmay Institute of Management & Technology, Greater Noida
