Factors That Influence The Use of Mutual Fund Applications in Indonesia Using UTAUT2 and WOM as a Mediating Variable

Examining the factors influencing interest in and the using of mutual fund applications is the primary objective of this study. Word-of-mouth (WOM) is incorporated as a factor, using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) as the conceptual framework. Surveys were administered to 178 respondents, comprising users of mutual fund applications, and the gathered data underwent analysis using the Partial Least Square - Structural Equation Model. The results show that elements like price value, habit, fascilitating condition, and effort expectancy have a favorable impact on behavioral intention. Furthermore, it has been shown that behavioral influence affects Word-of-mouth and usage patterns. Word-of-mouth, habit, and enabling circumstances all have an impact on use behavior in addition to the direct influence of behavioral elements. The study highlights Word of Mouth's noteworthy role in influencing user engagement by identifying it as a significant mediator of Use Behavior.