Internet of things support for Marketing Sports and Fitness Products

Production and manufacturing units are found to be applying Internet-of-Things (IoT) but in the current technological environment for marketing of services and products, IoT is used. This research focuses on the application of IoT in marketing the sports and fitness products for enhancing the communication channels, building customer relationships, and developing user friendly product designs. The paper studies the real consumption behavior of products through the operations of IoT supported devices (IoTSD). These devices help marketers to collect data and build customer centric product's designs. The study is based on literature review for the firms using IoTSD for marketing different products and specifically sports and fitness products.