Case Study of 360 Image Viewer Software Utilization in Interior Design Presentation to Improve Product Immersion

This case study investigates the use of 360 Image Viewer software to improve product immersion in interior design presentations. The goal is to determine how the utilization of 360-degree photography technology may enhance the immersive experience and user engagement with items for interior design. This study uses a qualitative method to analyze observation. During design presentations, 360 Image Viewer software was evaluated by a sample of interior design experts and prospective clients. Users were able to move around in virtual environments thanks to the software, which gave them a sensation of presence and interaction. Observation was used to gather qualitative data with an emphasis on the participants’ impressions of immersion and participation. According to the investigation, using 360 Image Viewer software greatly improved product immersion and gave users a realistic and dynamic portrayal of the interior design. Participants noted a stronger understanding of the design concept and an improved sense of spatial presence. This case study illustrates the advantages of using 360 Image Viewer software and adds to the increasing body of information on immersive technology in interior design. The results show how such technology can improve the display and communication of products used in interior design, leading to greater client knowledge and involvement. In conclusion, this study promotes the use of 360- degree imaging as a technique to enhance product immersion and the quality of the entire interior design experience.