Behavioral Intention to Use Quick Response Code Indonesian Standard as Digital Payment Methods: A Moderator of Ownership

This research aims to determine performance expectancy and effort expectancy towards behavioral intention towards using the Quick Response Code Indonesia Standard (QRIS) payment method influenced by business ownership. The data was collected using an online questionnaire to night culinary MSMEs in the Bandung area, a culinary center in Indonesia. IBM SPSS and partial least square structural equation modeling (PLS-SEM) is a Techniques for analyzing data in this research. As a result, Performance Expectancy and effort expectancy significantly positively impact behavioral intention in using the Quick Response Code Indonesia Standard (QRIS) payment method influenced by business ownership. MSMEs culinary nights in the Bandung area need support from a QRIS payment method provider company and the government. The aim is to provide facilities and education to take advantage of the QRIS payment method, including socialization factors, education, and assistance with facilities such as the internet that are adequate to use the Quick Response Code Indonesia Standard (QRIS) payment method.