Mediation of Marketing Intermediaries and AI Adoption Between Livestock Products Marketing and Economic Status of Pastoralist in Ethiopia

Motive of present multivariate analysis is to access the moderation of marketing intermediaries and Artificial Intelligence (AI) adoption as mediator in between livestock products marketing and economic status pastoralist. Meta Analysis was employed by the researchers for literature systematic review and Forest plot and funnel plot were used for Meta-Analysis. The theoretical review identified three theories namely Marketing Expansion theory, Porters Value Chain theory and modernization theory used as intermediary between livestock product marketing and pastoral economy. AMOS was used to find mediation of AI and Meta essential was used to manifest the moderation of marketing intermediaries. The livestock product marketing in the domestic niche is moderately low due to be deficient in of shoppers and inferior value. Pastoralists have ethical to supply livestock product on the marketplace; but market behave inelastic. Therefore, it needs strong and formal marketing intermediary/channels.