Rural Tourism Project Design and Development Research under DIY Mode

This study mainly focuses on the design and specific development of rural tourism projects in DIY mode. Based on the definition of the concept of DIY tourism mode, this paper briefly expounds on the operation experience of Japan's DIY tourism mode. It summarizes the development and product design of China's rural tourism projects under the DIY mode. The study found that rural tourism has relatively rich tourism resources, significant differences from other tourism types, relatively low operating costs, and is particularly suitable for DIY tourism development mode, the DIY travel ideas and specific methods used in developing rural tourism in our country, can effectively improve the rural tourism in our country the overall value of the project.