Navigating Digital Transformation Challenges: An Exploration of Employee Attitudes, Expectations, and Support

In today's rapidly evolving business landscape, digital transformation has become a strategic imperative for organizations seeking to maintain competitiveness. This case study delves into the intricacies of digital transformation, highlighting challenges that can hinder its successful implementation. The central problem explored is the emergence of obstacles during the transformation, stemming from employee attitudes, knowledge, and technical proficiency. This study addresses critical research questions to understand the human dimension of digital transformation. It investigates the relationships between employees’ expectations, well-being aspirations, attitudes toward change, and technical support accessibility. By examining these issues, the study provides valuable insights into the role of human factors in digital transformation. The analysis, conducted using PLS-SEM at an 85% confidence level, reveals a significant connection. Employees’ performance expectations shape their attitudes, influencing their intention to support digital transformation. Qualitative analysis underscores the importance of planning, training, participation, and support in digital transformation. Employees engaged in the process, with a deep understanding and positive performance expectations, exhibit favorable attitudes and are less resistant to change. Overall, this study contributes valuable guidance for organizations embarking on digital transformation journeys, offering strategies to overcome potential obstacles.