Perceptual Evaluation Based on WOA-BP Neural Network

In modern society, various patterns play an indispensable role. With the help of computer technology, the efficiency of designers in the field of pattern design has been significantly improved. However, in the process of pattern design, we often only rely on the subjective experience of designers, while ignoring the personal preferences of consumers. In order to explore the relationship between different pattern designs and consumers' perceptual evaluation, the Kansei engineering theory is first employed to capture consumers' perceptual evaluation of the patterns. Subsequently, various pattern designs and consumers' perceptual evaluation were utilized as inputs and outputs for the WOA-BP neural network, thereby constructing an intelligent model capable of predicting consumers' perceptual evaluation of different pattern designs. The experimental results demonstrate that the model has a highly accurate prediction level. With this model, designers can quickly adjust the pattern design to better meet the aesthetic needs of today's consumers.