Dynamic Digital Signage System: A Cost-Effective and Unified Web-Based Solution for Content and Analytics Management

While several content management systems (CMS) and audience analytics tools are available for digital signage in the market, they are often sold separately and can be expensive. Therefore, this project aims to design a cost-effective and unified web-based solution for digital signage that combines content management and audience analytics functions, reducing the need for multiple purchases. This can be achieved by utilizing Raspberry Pi technology, known for its cost-effectiveness and versatility in integrations, along with a face recognition camera and machine learning methods. This proof of concept demonstrates the integration of these components to create a dynamic digital signage system. Overall, this project has the potential to offer an affordable solution for companies aiming to efficiently manage and optimize their digital marketing strategies, especially in the Digital Out-of-Home (DOOH) Advertising space.