Design and Implementation of Customer Service Data Warehouse System for Electric Power Marketing Based on Data Mining Technology

Based on the continuous improvement of the informatization level of power grid and the increasing data accumulated in the information management system of power grid enterprises, this paper puts forward a power marketing analysis system based on data mining. In order to realize the design of the system architecture, require the system to meet the requirements of compatibility and share system information, an electric power marketing analysis system is designed. Design business architecture, application architecture, data architecture and technical architecture according to the requirements analysis results. The power marketing analysis system mainly includes data mining module, result analysis module and system management module. In order to ensure the security of the system, the security structure of the system is designed and tested. Practice shows that the system has strong management ability, decision-making ability and query ability, fast response speed, simple operation and good interface, which can improve the competitiveness and economic benefits of enterprises.