Applying Interpretative Structural Modelling to Analyze the Barriers to Maximizing the Performance of the Halal Industry

Despite the positive impact of the halal industry on Indonesia's economy, it is regrettable that its potential has yet to be completely realized. This research aims to develop a model for identifying the relationship between barriers to maximizing the performance of the Halal Industry. This research used a structured literature review and content validation to identify the valid barriers. Then, this research used Interpretative Structural Modeling (ISM) and the Matrice d'Impacts Croises-Multipication Applique (MICMAC) analysis to present the model relationship between barriers and group the barriers. The result indicated thirteen valid barriers. The most critical barrier is a lack of control and coordination supporting a viable halal industry ecosystem from different government agencies.