Evaluating Pedestrian Wayfinding Behaviour in Day and Night Environments Across Different Urban Zoning via VR, Eye Tracking, and EEG

Previous studies have shown significant differences in pedestrian wayfinding behavior in day and night environments, but it is still unclear whether there are differences among different urban zoning. The purpose of this study is to investigate the differences in pedestrian wayfinding behavior among different urban districts in day and night environments. We developed an immersive wayfinding environment by virtual reality (VR), using eye tracking and electroencephalography (EEG) to collect and analyze participants' behavioral and physiological data. . The research results indicate that pedestrians in commercial and residential areas maintain consistency in their route selection strategy. In terms of visual attention, pedestrians in residential and commercial areas exhibit different patterns. At the same time, we found that there were significant differences in the power spectral density of theta in the occipital parietal lobe region related to spatial navigation ability in different urban spaces, while there was no significant difference in the day and night environment. The research results will help to comprehensively understand the differences in wayfinding behavior in different spatial environments.