Impact of Green Marketing Strategies on Business Performance using Big Data

This study’s objectives were to investigate how Starbucks used environmentally friendly marketing strategies in India and to determine the impact that such efforts had on the company’s bottom line. In addition, the study sought to identify the factors that contributed to the success of such initiatives. The investigation also sought to identify the factors that contributed to the successful completion of similar undertakings. In addition to that, evaluations and recommendations based on the findings of the research were supposed to be offered. The 197 respondents were spread out throughout 13 different states in India, therefore in order to gather data from them, a descriptive research approach and structured questionnaires were used. According to the findings of the research conducted, water conservation and recycling are the two practices that have the most potential to become successful. If Starbucks is going to achieve a greater level of financial success in the Indian market, it is necessary for the company to focus the majority of its attention, effort, and resources on the business tactics that have been outlined.