Artificial Intelligence Tools for University Fundraising 5.0: A Comprehensive Analysis

University Fundraising 5.0 represents the latest paradigm shift in this domain, one that resonates with the European Union's transformative vision of Industry 5.0. This visionary approach to fundraising not only incorporates cutting-edge technologies but also emphasizes collaboration, sustainability, and social impact, aligning seamlessly with the broader European framework of Industry 5.0. We applied horizon scanning methods, such as AI-Human Collaboration through information scanning and technological analysis, to classify and functionally organize artificial intelligence (AI) tools that can be applied in universities. Through the analysis of 61 platforms and services related to AI and fundraising, along with a systematic classification of AI tools based on functionality, implementation, and other relevant criteria, this research offers valuable insights for universities in selecting the most suitable AI tools to meet their specific fundraising requirements and objectives. The analyzed platforms provide various solutions, including AI tools, cloud computing, machine learning, data analytics, data visualization, natural language processing, fraud protection, contact data management, social media community management, content optimization and personalization, as well as fundraising and donor database management tools for non-profit organizations. Study highlights the potential future prospects and implications of integrating AI technologies in university fundraising beyond donor interactions. It opens up avenues for further research on AI applications in areas such as grant management, corporate partnerships, and foundation collaborations. Exploring these perspectives can provide universities with a comprehensive understanding of the broader impact of AI on their overall fundraising strategies and financial sustainability. The research findings contribute to advancing the understanding of AI's potential in university funding and fostering innovation in higher education.