Digital Transformation Approaches for Enhancing the Success of MSMEs

This study aims to find out and analyze how digitalization efforts are in the context of empowering MSMEs, the obstacles in implementing digitalization efforts in the context of empowering MSMEs, and the efforts made by the West Java Cooperative Service in the process of digitizing efforts in the context of empowering these MSMEs. This study’s data collection techniques were interviews, observation, and documentation. The data processing model in this study is by reducing data, presenting data, and drawing conclusions through qualitative descriptive analysis techniques by collecting information and secondary data from various sources and from previous journals that link to the digitalization of MSMEs. The results of this study indicate that the efforts made by the West Java Cooperative Office are through socialization, training, coaching, and mentoring to improve the quality of human resources. However, in this case, the implementation related to these activities has not been carried out optimally. The socialization and training provided are not sustainable and cannot be evenly distributed to all MSMEs in the West Java environment. Through this research, it can provide information benefits to the West Java Cooperative Office to further optimize the implementation of digitalization efforts in the context of empowering MSMEs, which is helpful for the progress of MSMEs because, in the current era, it is required to be able to understand technology or digitalization.