Visual Analysis of Scenic Spot Logo Shape and Color Based on Intelligent Image Classification Technology

The purpose of this research is to conduct an empirical study on the shape and color application of 5A-level scenic spots signs in six provinces of central China. First of all, 78 5A scenic spots in six central provinces were selected as the analysis objects according to the list of national 5A scenic spots published by the Ministry of Culture and Tourism of the People's Republic of China and the provincial cultural and tourism departments, from which 72 effective samples with clear image signs were extracted. Then, the effective sample images were imported into the intelligent image classification software color impart to extract relevant data. Finally, the survey analysis method and NCS color system were used to carry out empirical analysis on the current status of styling and color use of the effective samples. This paper summarizes four shape design techniques and five color types of scenic spots signs, and summarizes the present situation and characteristics of scenic spots signs' design. the current sign design of scenic spots shows a considerable degree of homogeneity according to the empirical research. It is necessary to consider and integrate a variety of innovative design techniques to enhance the brand identity of the scenic spot. The sign design of scenic spots not only needs to be based on the unique cultural genes of each scenic spot, but also needs to further enhance the technical means to promote the transformation of the sign design of scenic spots from two-dimensional plane to three-dimensional dynamics.