Research on the Application of sports slipper Design based on Eye Tracking Technology and Kansei Evaluation Experiment

We conducted a study to explore participants' evaluations of different samples of sports slippers. To achieve this goal, we employed eye-tracking technology, a physiological measurement method, in conjunction with Kansei evaluation, to quantitatively analyze participants' eye-tracking data, Kansei evaluation data, and preferences for different samples. Through the analysis of the experimental results, we found that participants demonstrated a higher level of attention toward the side view of the sports slippers than others. Therefore, the side view can be considered the fundamental perspective for sports slipper research. This finding provides essential guidance for subsequent design and research endeavors. In the study of Kansei evaluation, we utilized factor analysis to reduce the dimensionality of a semantic differential scale consisting of 10 sets of adjective pairs into visual factor and affective factor. Subsequently, we explored the relationship between these two factors of sports slippers and participants' preferences. The results revealed a significant positive correlation between the visual factor and preferences. Furthermore, we identified a specific subgroup of target samples through cluster analysis. We extracted and applied design elements targeted at this subgroup based on these findings. These research findings hold significant reference value for the design and research of sports slippers and other types of footwear. By understanding participants' eye-tracking metrics and Kansei evaluation results, we can better comprehend consumers' preferences and focal points regarding sports slippers to assist designers and researchers in accurately grasping market demands during product development, thereby providing more attractive and consumer-oriented products.