SWOT Analysis of Extended Reality in Architecture Engineering and Construction Organizations

This paper proposes SWOT (strength, weakness, opportunity, and threat) based criteria to evaluate the usefulness of Extended Reality (XR) in Architecture, engineering, and Construction (AEC) organizations, using XR literature in the AEC industry for the period 2018 to 2022, inclusive. A SWOT matrix is developed using thematic analysis to highlight the strengths, weaknesses, opportunities, and threats associated with XR in AEC organizations. A total of 105 articles were identified and analyzed from literature using a structured process in a spreadsheet matrix. A total of 22 criteria were developed and described 5 criteria for strength, 6 criteria for weakness, 6 criteria for opportunities, and 5 criteria for threats. The developed criteria are proposed to aid AEC organizations in achieving their strategic goal for the implementation of XR technologies. This paper identifies criteria that may be useful to XR researchers and industry practitioners.