Play Store App Analysis & Rating Prediction Using Classical ML Models & Artificial Neural Network

Each app available in the App Store or Play Store has various aspects linked to it such as its version, category, number of installations, genre, etc. which makes it unique, robust & popular. The reviews and ratings given by end users play an important role for both the developers and other users for the performance and survival of the app in the marketplace. Reviews are just a description for justification of the rating given by a user & the rating plays an important role in the first look. In this paper, we have used the Play Store Analysis Dataset to descriptively analyze the various attributes present in it and create models that predict the rating of an app, given its specifications. The models have been compared based on a common accuracy metric based on which their reliability can be judged and used in real-time rating predictions for a new application in the store for which a certain amount of data is available over some period.